Here’s Why Renault Kwid AMT May Not Be A Good Buy . Renault India has recalled the Kwid hatchback in India over faulty accelerator issue. The ratings for its lowest version took a hit due to issues regarding adult occupant protection. Producing it locally would however make the Duster an aggressive competitor. Road Tests Driving Impressions Buying Used Cars. In early May, Renault Kwid scored zero in crash tests for its three variants. Can a new city car that costs £4000 survive a winter drive from India, where it is built, to France, where it was designed? This way, all car brands launching here start from a blank sheet, and can craft themselves an image devoid of any historical baggage. As far as lodgy is concerned, it was doomed to fail as people blindly buy Toyota Innova when it comes to MPVs, it has got space, comfort, features and toyota reliability. Go to India and Renault will sell the other half of disruption for just under $4,000. The Renault Koleos I was popular in China as an imported vehicle. Hey! Post was not sent - check your email addresses! The New Kwid becomes more modern and assertive; the new front fascia exudes a sense of aggression which is nowhere to be found amongst its competition. The Renault Kwid is an entry-level crossover produced by the French car manufacturer Renault, initially intended for the Indian market. Top Indian cars fail global NCAP crash test, get 'Zero star' ratings. I’ll have ‘m book the presidential suite. Chinese demand for the Renault Duster already exists. Renault Kwid Service. Renault has published a teaser image showcasing the Kwid’s AMT controller knob. Foton revived the German marque Borgward in 2015 and its marketing in China has been solely focused on the brand origin even though not a single vehicle is currently produced in Germany. The faulty accelerator pedal and sensor have caused sudden increase in speed and engine rpm. As far as Maruti is concerned, yes they have a massive share due to first mover advantage ( huge in India ) and great fuel efficiency ( again very important for most buyers ) but since last decade major growth for Maruti camw from rural regions, Urban Indian car landscape is much more diverse than what statistics show. Great analysis Matt. A derived Arakana-like Coupe SUV. Spilt Headlamp setup with DRLs. Spot on. Instead, the brand chose to follow a direction that rings right in the corporate corridors, but is in fact both passive and dangerous because overused: the seductive chant of the “sophisticated European brand” targeting eastern coastal cities whose purchasing power is similar to that of Europe. The decision to no longer invest in this market therefore seems to be the right one, although it is taken at the exact time Renault’s lineup in China was finally expanding. Excellent job! A respected image combined with value-for-money vehicles is the blockbuster recipe behind the global, decade-long success of the Group’s Entry lineup under the Renault badge. Later, in January 2020, the carmaker introduced the BS6 compliant version of the small hatchback, updating both the 800 cc model as well as the 1.0-litre version of the Kwid. Nice article, lots of great elements there, thank you. "Safety is of paramount importance for Renault and all our products meet and exceed the requisite safety standards set by Indian regulatory authorities," Renault India's spokesperson said. In this context, why not build on existing success and brand recognition and focus on these regions to develop the brand? Five popular passenger vehicle models in India -- Maruti's Celerio and Eeco, Renault Kwid, Mahindra Scorpio and Hyundai Eon -- have failed crash tests by vehicle safety group Global NCAP with 'zero star' ratings. Ask your question from KWID 2015-2019 owners and experts Your Question should contain at least 5 characters Submit Cancel 1540+ KWID 2015-2019 Owners and Experts to help you Read below to find out more about why should you buy the new Renault Kwid. The Japanese automaker later requested NCAP to test a vehicle which had double airbags, which resulted in the agency granting it a three-star rating for adult occupancy protection. When it comes to buying a European mass market car in India, Volkswagen and Skoda are the go to brands for almost everyone and Renault probably knew this already and that is why it launched products like Kwid and Triber and is developing a Hyundai Venue competetior and a Maruti Dzire Competetior and not playing against Octavia or a Kodiaq. Welcome to the world of the New Renault Kwid which features a host of new styling, design and safety features. The Made-In … The avenue I’m suggesting requires a major partner that the Group completely bypassed in this market: Dacia. After the failure of its first Chinese joint venture, Sanjiang-Renault (1993-2003) which produced only 4.906 Trafic vans in a decade, Renault decided to try again in 2013 and reorganised the same joint-venture which became Dongfeng Renault, or DRAC. How much has brand visibility impacted their results in this market? What surprises is your remark “VW and Skoda are the ‘go-to’ brands for almost everyone”. This is where our Team or Renault Service Centre technicians step in! Granted, hindsight is 20/20. Renault never even approached this figure. Priced at a premium of Rs 30,000 over the manual version, the KWID Climber AMT makes for an excellent city car. 5 tips to help you properly maintain your Renault KWID. Test Drive: Is the Kia Seltos worth all the hype? Below we have listed our top 5 tips to help you properly maintain your car. November 3, 2016 August 20, 2017 Guest Author 0 Comments Kwid AMT. In fact, local buyers are craving the Duster 4WD so much that it is now available in China as a parallel import (read non-official) from Romania, but 16% dearer: from 149.600 to 169.900 yuan (19.600-22.000€), making it way more expensive than the segment’s all-time local bestseller, the Haval H6. Ürümqi car buyers were very fond of the imported Koleos back in 2014. Renault is going through tough times in India. The loop is looped. Corporate Renault jet will pick you up wherever you wish (Ghosn paraphernalia still on board). The Kwid’s lack of refinement is also quite evident at lower speeds. Before 2016 and the start of local production which was supposed to unlock substantial Chinese volumes, the imported first generation Koleos, was the best-selling and sole truly successful Renault model in the country, with over 30.000 sales in 2014. One thing I’d like to mention is related to your suggestion to import Duster on this market. Honda's Mobilio also fared poorly in the crash tests, scoring a zero in terms of adult occupant protection. Kwid was launched on 24 th September 2015 with a jaw dropping price tag of 2.56 lakhs (Ex-showroom) for the standard variant and 3.53 lakhs (Ex-showroom) for the top variant. The Renault offered good head protection to the passenger while it was reported adequate for the driver. Robustness as both a reputation and a car design language in turn becomes very sexy in the coveted big cities of the Chinese East, especially with young and trendy women already converted to French luxury. Might even Renault outsells them. (Part 4), Strategy: How the Chinese are setting themselves up for success (Part 4: Asia). When is your meeting with the Renault board? The well priced Lodgy MPV has failed to enthuse the buyer and promptly, the French automaker has gone back to its 'one trick pony' status. Knowing that you need to maintain your car is all very good and well but in order to reap the rewards of Renault KWID maintenance, we need to know the how. Today it is one of the hottest segment of Indian car market and a very profitable one for automakers. It has scored a 0 star safety rating. But despite attempts at pushing an elusive Megane RS, the truth is this high-tech, sporty angle was not reflected in the Kadjar-Koleos original product offering. and small sedans like Logan and Renault India Pvt Ltd is a wholly owned subsidiary of Renault S.A. I am from India so that is what I can talk about. Given they have to be imported at high cost, this is a very encouraging trend for the French manufacturer which will start production in China shortly.” Little did we know… Also, these less urbanised regions have been for the past 5 years one of the main Chinese engines of economic (and new car sales) growth, giving this strategy even more relevance. I am not suggesting to import the Duster to China but to produce it locally. This time, the carmaker is replacing a faulty accelerator pedal and sensor that may cause sudden increase in speed and engine RPM. Vote for your favorite video. The first generation Koleos, imported into China over the first half of the 2010s, was especially successful in the less developed central and western regions of the country. Renault’s popular hatchback Kwid has undergone yet another crash test at the Global NCAP.This time Renault sent the South Africa-spec model as part of Global NCAP’s Safer Cars for Africa initiative. Renault instead messed this up in India by going more premium and European with Captur ( the same strategy they tried in China) but they were quick to correct it with price corrections and newer products like Triber which again became a huge hit as it gave buyers value for money ( very important in India ) but not a cheap imagine unlike what Datsun tried and failed. So the customer reach of the Renault Kwid was restricted due to the lesser service stations. However, in 2015 when the Renault Kwid was launched, it was quite a new brand. Very interesting article. For Renault, orchestrating a feasible China strategy led to Matt’s well phrased conclusion: ‘Wanting to play on all fronts, Renault found itself marred with a series of desired positions WITHOUT ultimately anchoring any”. Renault almost never pitched itself as a premium European brand in India. Here are the some problems I can surely say about Kwid: 1. making its way towards the very short car shopping list of the Chinese consumer requires marketing pioneering. * This is…. As the whole industry is getting ready for the Frankfurt Auto Show,…, Chinese carmakers are starting to make big waves in the MPV segment (Beijing Auto Weiwang…, The Wuling Hongguang launched this month in India as the Chevrolet Enjoy. Plus Renault did a complete backflip in China when it introduced the City K-ZE at the Shanghai Auto Show in April 2019, the shockingly low-cost interior a disturbing eyesore in a Formula 1 background. Vehicles sold under the Dacia brand in Europe but rebadged as Renaults for most of the rest of the world have enabled the brand to reach record market shares in India, Russia, Brazil, Mexico, Argentina and Colombia to name just a few. When it comes to buying a European mass market car in India, Volkswagen and Skoda are the go to brands for almost everyone and Renault probably knew this already and that is why it launched products like Kwid and Triber and is developing a Hyundai Venue competetior and a Maruti Dzire Competetior and not playing against Octavia or a Kodiaq. Hi Anthony, I believe the lack of sedans was not a Renault décision but linked to the authorization they received from the Chinese gouvernement: only SUVs and electric vehicles…, COVID-19 Live Dashboard Sales - Forecasts - Our help. As a regular BSCB reader you will be very familiar with this decade-long success story. Apart from the Duster, which was launched way back in 2012, Renault has failed to produce a hit car in India. Fan Bing Bing was Renaut’s ambassador in China at launch in 2016. In fact, Renault’s small size in China should have encouraged the carmaker to act as a niche player at least in its first few years of local production. You can’t sell cheaper than the Chinese in China, and with a starting price of around 110,000 yuan (14,000€), the Duster would be aimed at the all-time best-sellers in the SUV segment such as the Haval H6 which isn’t considered low-cost at all. Renault has booked more than 1,00,000 cars … George V Paris okee? And then again nothing stops them from importing Koleos and Talisman from Korea like they did before if there was demand for something more upmarket. Be impactful, unique and creative, avoid conventional messages, surprise with a different attitude and repeat what you have decided to say with confidence and consistency. The South Africa-spec Renault Kwid has received a 2-star rating, making it safer than the model currently available in India. Skoda reinvented itself as a semi-premium brand in China. A very difficult concept to grasp for the rest of the world is that the car is a very new consumer product in China. This could have been a temporary fix, but given how individual cars play a role in social status in China, I am not entirely convinced that importing the Duster would have reverted the fate of the brand in the long run. Often. And also that in any case, the Duster did not fit the sophisticated image that Renault wanted to portray in China. Wanting to play on all fronts, Renault found itself marred with a series of desired positions without ultimately anchoring any. The recently revealed Renault KWID may look look like Chevrolet Trax or a Fiat 500X-sized vehicle in photos, ... has failed. Duster is One of the Popular cars of the Renault in india. * Full Year 2020 Reports * 40 markets available, BSCB Exclusive: The car landscapes of 45 Chinese cities and regions, 10 countries and 9000 km in a Dacia Duster, World First Half 2020: Discover the Top 800 best-selling cars globally, The world's best-selling car vs. the Australian Outback. By building on the luxury associated with French products, all the while offering reliable, robust and good value vehicles. At the Shanghai Auto Show in 2016 Renault used a different language again, boasting a “sensual and Latin design” that tends to be associated with Italian car brands instead. The tests prove that India is moving towards ensuring international vehicle safety norms. Good feedback JP. The Renault Kwid driver misjudged the space and showed his impatient behaviour by squeezing into space. After releasing both the Koleos and Kadjar in 2016, Renault did not launch a single new locally-produced nameplate over the following 3 years, waiting until Q4 2019 to kick start both the Captur 2 and City K-ZE, even though the latter is based on the Indian Kwid from 2015. Be impactful, unique and creative, avoid conventional messages, surprise with a different attitude and repeat what you have decided to say with confidence and consistency. India, Brazil,Russia and South Africa for example are more like less matured versions of European market or atleast very similar in key things as just like Europe :- The result: I saw more Borgward SUVs in the remote town of Bayanhot, Inner Mongolia in 2018 than in Beijing and Shanghai combined (see above). If the did actually brought Duster to be locally produced in China they could have built the low cost Arkana based on Duster what, about 1 year earlier. My Favourites: 0 My Compare List: 0 Car Alerts Dealer Login Log Me In Register. For example, if we look at the situation Citroen is in at the moment, we can clearly see how selling cheaper cars for a long time has negatively impacted the brand’s image in China, despite being implanted there for decades. Honda Mobilio's ratings were along similar lines, with its basic version scoring a zero. Barely 20 years ago, there were almost no private cars on the roads, even those of megacities such as Beijing, Shanghai or Guangzhou. I wrote a first version of this article in French for the professional website Autoactu.com. The Duster, Sandero and Logan account for the large majority of Renault sales in these countries, enabling the brand to blossom and avoiding the low-cost stigma thanks to vehicles better furnished than their Dacia counterparts, exclusive sporty versions such as the Mexican Sandero RS or SUV-style variants like the Russian Logan Stepway. Kwid sales after launch. Bear in mind the EU and US brands successful in China have much deeper pockets than the French brands. However this region is already saturated with private vehicles, having reached a sales plateau and hampered with licence plate restrictions at the time of Renault’s arrival. Infact, newer entry level cars do not form much part of car landscape in urban areas, older ones remain in use but most new cars belong to higher price range.You can easily spot equal number of Hyundais in cities as Marutis and good amounts of fords,Hondas or VWs but in villages or smaller towns maruti makes a huge comeback along with Mahindra UVs. – Certainly agree on yr explanation how Renault India failed miserably with its communication relating to the (Russian Duster based) Captur. NCAP is an independent body that is focused on ensuring vehicle safety across commercial vehicles. It is incredible how no French brand has managed to make it work in China in last years. The inspection and replacement of the affected accelerator pedals and sensors will be done by the authorized service centres without any cost to the customer. For a part understandable – at least half a dozen key factors have to be aligned: the company’s vision (overly ambitious and hard-headed Charlos Ghosn vs down to earth / slightly naive board members), the financial backbone, the ultimate brand message, available resources, workable risk-matrix, envisioned footprint / growth path in new market, points of sale. Sorry for a very late reply. French auto major Renault's popular entry-level car in India, Kwid showed only limited progress in safety rating, scoring only one star for adult occupant protection in a crash test, according to automobile safety agency Global NCAP. ? The Kwid AMT offers a standard 'brake hold' feature when the car is at a standstill and in 'Drive'. For example, Hyundai and Kia were able to sidestep the poor reliability shackle that has delayed their development in Europe and the US at the start of the 2000s. However, I believe doing so can also be risky for a brand’s image. We have many times seen the same car sold internationally perform poor in India in terms of safety due to lack of appropriate rules and less awareness. When it is time to have your Renault Kwid Serviced you want a team of experts who have been trained to provide the best technical and maintenance service possible. NCAP refers to the Global National Car Assessment Programme, which is based out of the United Kingdom. As you mentioned earlier in your article however, I wholehearted agree that in such a crowded and competitive market, if you have good products but poor results like all French brands do, then it must be a market analysis problem. Developed under the body code BBA, the Kwid is the first car to be based on the new CMF-A platform jointly developed by Renault and Nissan. Again Renault’s positioning in emerging markets hasn’t damaged its image at all, what killed Renault in China was not taking enough risks. Car-free Paris, France. Another positive element: the Chinese populations of these regions are even more sensitive to both SUVs and to the lure of European brands. 4.73 lakh. Honda's Mobilio also fared poorly in the … We’ll discuss . My follow-up questions are: Have these brands been shortsighted on advertising budgets? A much needed Duster L 7-seater variant Reviews . Even Maruti would not suceed in that sgement. This is why it does not sell Tailsman or new Koleos in India and it has worked great for them. I was sceptical about Duster in China but now you have presented facts It might actually work. Check your tyres. Renault Kadjar at the Guangzhou Auto Show in November 2015. Private video reviews of Renault Kwid & official video ads of Kwid. For starters, Renault doesn’t seem to have invested in much sound-deadening … So with the Duster, Renault wouldn’t be pursuing a low-cost strategy, but would place a European brand at similar rates and when faced with a local and a foreign brand at the same price, a majority of Chinese buyers would still opt for the foreign brand. The Company has very wide portfolio of the Cars. The brand could and should have banked on the clearly feminine image of French luxury that all Chinese women are obsessed with – a strategy that, by the way, could also lift DS from its Chinese abyss. This last argument is obsolete, as we have seen in Russia, India and Latin America where Renault’s brand image has not been damaged, on the opposite. An NCAP official said that with Renault's limited progress, they must offer the one-star car as the standard version. I do believe that in a market that bought 45 million SUVs in just 5 years there is room for one of the global best-sellers in the segment, the Duster. 3. women living in the less urbanised regions of China, when it introduced the City K-ZE at the Shanghai Auto Show in April 2019, Borgward SUVs in the remote town of Bayanhot, Inner Mongolia in 2018, craving the Duster 4WD so much that it is now available in China as a parallel import. Once the brand has established, without breaking the bank, a reputation of sturdiness in the harsh environments of these less urbanised regions of China (think Duster in the French Alps), this marketing model could then feed itself. Thank you very much Rick for these very appreciated compliments. It would have been a much cheaper exercise than trying to establish it in the ultra-competitive eastern seabord markets. So what would have been a realistic and workable model for Renault in order to succeed in China? 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